Case Study: American Foundry Association

Making the Complicated Feel Simple

The Challenge

The American Foundry Society came to One World with a complex set of requirements for their annual congress. From managing hundreds of peer-review papers with a multi-tiered review process and coordinating presenters to organizing multiple sessions, breakout rooms, presentations, and last-minute changes, the project required much more than an off-the-shelf product.

AFS needed a partner who could bring all the moving pieces together, keep the process organized, and ensure that the experience was seamless for the organizers, faculty, and attendees.

That’s where OW came in.

The Approach

At OW, we believe technology should not get in the way of the people and relationships that make an event successful.

We worked closely with AFS to understand their processes, requirements, and expectations. Then we built a coordinated workflow that managed the journey from peer-review paper collection and organization, through scheduling and session coordination, all the way to the delivery of presentations in the breakout rooms.

Every stage required attention to detail. Papers had to be collected, tracked, reviewed, organized, and matched to the appropriate sessions. Presenters and sessions needed to be coordinated, information had to remain accurate and accessible, and the technology had to work when it mattered most.

Behind the scenes, OW connected the people, processes, and technology to keep everything moving.

Making Magic Happen

The real challenge wasn’t any one individual task—it was making hundreds of interconnected tasks work together as one cohesive experience.

When conference day arrived, the preparation paid off.

Presentations were organized and delivered in the appropriate breakout rooms. Attendees could focus on the content and experience rather than the logistics happening behind the scenes.

What looked simple to attendees was the result of extensive planning, coordination, technology, and teamwork behind the scenes.

That’s where OW makes magic happen.

The Result

AFS was able to focus on what mattered most: their clients, their presenters, and the success of the conference.

OW handled the complexity by creating a connected process that was organized, responsive, and reliable.

The project demonstrated what happens when experienced people, strong processes, and sophisticated technology work together rather than compete with one another.

The OW Difference

This project is a perfect example of what One World stands for: Old workplace values with new workplace tools.

We use sophisticated technology, but we never allow technology to separate us from our clients or the processes that make their organizations successful.

We still believe in personal relationships, accountability, responsiveness, attention to detail, and doing whatever it takes to get the job done.

For AFS, that meant taking a complicated conference with countless moving parts and turning it into a seamless experience.

From peer review to presentation, OW was there every step of the way—making the complicated feel simple and making the impossible happen.